Climate change used to make headlines. But these days the issue appears to have largely fallen off the radar.
World leaders recently negotiated a new climate agreement at the United Nations Climate Change Conference in Cancun, Mexico, but public interest in the issue was limited. It was a marked contrast to the UN climate conference in Copenhagen in December 2009, which had been declared of historic importance in the runup to the meeting, only to then fail spectacularly. The theft of e-mails from the University of East Anglia had badly damaged the image of climate research shortly before the summit.
Environmentalists and scientists are concerned about the massive drop in public interest in the topic over the last year. Now they are looking for new strategies to turn the tide. They’re searching for so-called “mind bombs” — highly emotional images that reduce a complex problem down to one core message. (more…)