Source: Telegraph of London
WWF has travelled too far from its original aim, to protect endangered species.
What a strange body the WWF (formerly the World Wildlife Fund, now the Worldwide Fund for Nature) has become these days. It is the largest, richest and most influential environmental lobbying organisation in the world. Originally set up in 1961 by Julian Huxley, Prince Philip, Prince Bernhard and others, for the admirable purpose of campaigning to save species endangered by human activity, it has morphed in the last 20 years into something very different, more akin to a multinational corporation.
The WWF empire now derives a very hefty chunk of its income from partnerships with governments, or the EU, or actual multinationals, such as Coca-Cola and Sky, which like to use its iconic panda logo (originally designed by the naturalist Peter Scott) to give an “eco-caring” gloss to their commercial activities. The chief reason why it has so greatly increased its wealth and influence is that it has joined other lobby groups, such as Friends of the Earth and Greenpeace, in pushing to the top of its agenda that most fashionable and lucrative of environmental causes, the “battle to halt climate change”. (more…)